It depends on the type of game and who I'm playing. Some games I play almost entirely for the social aspect. If I'm playing a friend, then the social aspect will be more to the fore.

However, in this game there is no social aspect at all. I've sent her a few messages trying to open a conversation, but she isn't interested.

When you're playing an online game against a total stranger with no conversation, then playing to win is really the only aspect left.