Sure, I agree that it isn't simple and that lots of factors are involved. All I'm saying is that the current research points the finger at sugar and highly refined foods as a major culprit.
As so much sugar is 'hidden', it's very hard for people to be certain of what they're actually eating. There's some extremely misleading advertising out there. I recall a friend commenting a few years ago that Frosties were now low sugar and okay to eat. So I went and looked at a packet and was horrified by the amount of sugar.
Likewise, another friend said that Maltezers were fine as they were only 11 calories each. The psychology of that is carefully calculated by the manufacturers. When things come in small portions (like mini cheeses and small bags of crisps), people actually end up eating more than they would if the product came in a larger package.
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As so much sugar is 'hidden', it's very hard for people to be certain of what they're actually eating. There's some extremely misleading advertising out there. I recall a friend commenting a few years ago that Frosties were now low sugar and okay to eat. So I went and looked at a packet and was horrified by the amount of sugar.
Likewise, another friend said that Maltezers were fine as they were only 11 calories each. The psychology of that is carefully calculated by the manufacturers. When things come in small portions (like mini cheeses and small bags of crisps), people actually end up eating more than they would if the product came in a larger package.