My thoughts are that I like it. The best point for me is that I know exactly where my money is invested. I like the face that none of my money is invested in war, cars, or aircraft. I bias towards green investments, but also like to support English manufacturing in preference to retail. I don't invest in businesses that mainly import from overseas.

It really is being able to pin my investments exactly to my ethical principles that is the biggest benefit, though the fact that I can combine that with a better rate of return than a bank account is also a big plus.